Avoid Seller Account Suspension on Amazon India With These Tips

Are you a seller on Amazon India? Have you been receiving alerts on Amazon regarding issues with product sales? Worry not, as we list out some useful tips to avoid account suspension on Amazon India.

Sellers facing account suspension on Amazon India is not uncommon. After your account is suspended your goods and products will not be visible to customers and you will be unable to sell your products anymore using the Seller Hub on Amazon. By following these tips, you will be able to prevent loss in time, energy, and revenue generation which can occur from account suspension. As the best ecommerce service provider in Kolkata providing top Amazon account management services in Kolkata, we know the challenges sellers face on the e-commerce platform. Keep reading this blog to learn more about how to avoid seller account suspension on Amazon: 

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8 Useful Tips For Sellers To Avoid Account Suspension on Amazon In India

Sellers have to face a lot of challenges when selling their products on major e-commerce platforms like Amazon. Let us read in detail about how to avoid seller account suspension on Amazon:

1. Read Amazon’s Policies And Guidelines

It is the first and foremost step. Read the policies and guidelines set by Amazon thoroughly to understand what you need to follow as a seller. Make sure to comply with the rules regarding product listings, delivery and shipping processes, and customer services. 

Any negative feedback or discrepancies found within the account can lead to account suspension on Amazon. At NextGen, we provide the best amazon product listing services in Kolkata and make sure your account is following all set policies and guidelines to avoid any possibilities of suspension arising. 

2. Don’t Open Multiple Accounts

If you have a seller account, make sure to not open another account. Even if you register another seller account on Amazon with a different bank account or credit card, you will risk and end up with Amazon to suspend amazon seller accounts you will be opening on the Seller Hub. 

The platform tracks IP access and other essential details to prevent sellers from opening multiple accounts on the platform. To remain compliant with policies and guidelines set by Amazon, avoid opening multiple seller accounts on the website. 

3. Monitor Seller Account Health

Remember to check the health of your Seller Account on the Dashboard. This is a useful tool which helps sellers monitor the details of performance and areas which would require more attention for improvement. 

The observation of key metrics would allow you to avoid any possibilities of account suspension. These include keeping the Order Defect Rate (ODR) below 1%, ensuring late shipment rates are always below 4%, and maintaining a Pre-Fulfillment Cancel Rate of less than at least 2.5%. The dashboard is a useful tool for monitoring the account health. Analyse the key metrics and improve the sales performance of your business. 

4. Respond To Alerts By Amazon

Be aware of any notifications or warnings that are sent by Amazon, and respond to them quickly. If you ignore warnings sent in by Amazon, then you may find your Amazon account suspended for suspicious activity. Firstly, understand what corrective actions need to be taken from the warning given by Amazon. Investigate and find out the causes behind the warning by gathering required information on the issues. 

After you find out the reasons behind the warning, submit a Plan of Action (POA) to Amazon explaining the steps you will be taking to resolve the mentioned issue and prevent any possibility of the issue from arising again. Make sure your business follows every process with accuracy to prevent such notifications from occurring. 

Read Also: Flipkart Seller Registration Process To Join Flipkart Seller Hub 

5. Manage Inventory

Your business needs to ensure that proper inventory management is being conducted with no risks of stockout or overstocking of products. There should be a timely fulfilment of order processes to prevent any delays in shipment or delivery. These directly affect the KPIs, so if inventory levels are not being accurately tracked, then it will affect the health of your seller account. 

Our team at NextGen understands the challenges of inventory management and can assist your business in maintaining proper tracking of all products to prevent risks of overselling or stockout. Your company will be able to focus on the processes of orders while we manage the system so that your business production and sales are always on schedule. 

6. Improve Shipment Rates

It is important for sellers on Amazon to prevent late shipments of orders from occurring. The shipment rate must be less than 4% for orders. It is calculated by dividing the number of orders which are not shipped since the date of confirmation by the number of orders which were shipped on time. Handling logistics can be tough for businesses with so many departments involved in the production of quality products. 

It is important to handle the logistics of your business and to ensure that there are no delays in the order processes and shipments of products. By ensuring there are no delays in the shipment, there will be more satisfied customers and therefore lesser chances of the business receiving notifications from the e-commerce platform. 

7. Focus On Customer Service

All your orders should be keeping customers happy and fulfilled. With positive ratings on your products, your business will be able to prevent any chances of account suspension. Always promptly reply to customer complaints and emails as quickly as you can. Ensure all offer returns and free replacements take place in a timely manner. 

The satisfaction of customers will affect the rating of your products on the platform, which will in turn affect future sales of your products. There needs to be proper customer service in place so you will have more returning customers and a loyal customer base. Focusing on customer service helps generate better sales and reduced complaints from the website. 

8. Ensure Compliance With Policies

Amazon’s policies and guidelines change over time with new market trends and rules in place. Make sure to read about any new changes taking place to ensure compliance with the set policies and guidelines. You can subscribe to Amazon’s newsletters, attend webinars or join seller forums to stay up-to-date with relevant information.


It can get difficult for businesses to constantly stay updated with the changes taking place. However, to ensure compliance with policies and rules within the platform, make sure to be up-to-date and help your business operations run smoothly with no hurdles.   

Read More: How to Sell on Amazon India: Start Selling Online With Ease

NextGen, The Most Reliable E-Commerce Service Providers

NextGen is the best ecommerce service provider in Kolkata with expertise in account management services, marketing strategies and customer support to help your business prosper on major platforms like Amazon. Our team of experts provide your business with virtual assistance in account setup, performance monitoring, advertising management, and policy compliance. With top virtual CFO services in Kolkata, your business will benefit from services like inventory management, logistics support and amazon product listing services in Kolkata which will enable your business to reach your ROI target faster. Your business can rest assured as we handle the management of your e-commerce account on the platform. 

Conclusion

It is important for sellers to be aware of the different policies and guidelines of Amazon India to continue selling their products on the platform. By understanding the rules thoroughly and monitoring the health of your Amazon account, you will be able to ensure seamless operations without being at risk of suspension. Kolkata ecommerce account management services like NextGen can help your business to grow and sustain on e-commerce platforms with their expert knowledge of the website. They can help your business to thrive on the platform by offering invaluable support and guidance alongside other services like managing order processes and logistics of products. NextGen’s services are ideal for businesses looking for management of their operations on websites like Amazon and Flipkart. If your business needs professional assistance on major e-commerce platforms, then reach out to NextGen for the best Amazon product listing services in Kolkata today.